Airwaves - Racer
Simple on the surface – more complicated underneath. Mars asked us to take one of their TVC concepts and inject some impactful after-effects. In turn, making a more visually dynamic TVC. Our first task was to add a 2D pulse effect to the product bottle, promoting the effect of easier breathing whilst also carrying out after-effects and subsequent localisation for a range of our Eastern European markets.
This work was delivered through our JV partnership with Gutenberg Global / adam&eveDDB.