Content Strategy

What content, where, when, produced by who, made for how much?

Data driven content strategies to connect with your customers.

Why produce it? Where should it live.. for how long.. and how do I get it there? How much should I invest in producing it? Should I ask my agency to make it or go direct to a producer? Was it successful? In fact, what does success look like and how do I measure it? And, er… hang on… what exactly is content? 

These are the questions many brands have. Our consultants help find answers, create plans and design production solutions that compliment the existing agency roster.

IT’S ALL CONTENT

Films, photos, advertisements, apps, services, websites, merchandise and every other touch point your customer has with you – it is all content and it needs to be carefully coordinated to work together, guiding customers on a journey that engages, inspires and informs them.

Content marketing is tough to get right and it’s evolving every day as new channels and media spaces open up. But, by defining a clear strategy, based on your business needs, informed by data, with budgets in mind, we can create a content calendar, select production partners and design ways to measure success that puts you in control.

DATA, INSIGHTS, STRATEGY, CALENDAR, METRICS

Our content strategy consultants are industry experts – agency planners, marketers, producers, creatives and procurement people. They use data and their experience to form insights and from there, to design strategic content marketing plans that ensure you commission the right content from the right producer, at the right cost, for the right purpose.

We work happily alongside other consultants (i.e. procurement) to support brands and agencies in creating production plans and budgets, editorial and release calendars, manage usage rights and implement online tools to coordinate the conversations you have with customers. Done right content marketing is a powerful addition to your traditional media planning process, ensuring that you get as much out of your investment in content as you do your media spend.

To find out more, get in touch! We’d love to talk to you about your content strategy and how we might help.

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FOR FURTHER INFORMATION

To talk to us about any of our services or products, please get in touch with your local office, or use the general enquiry form to the right.

BUSINESS ENQUIRIES

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