Content Localisation

The craft of localisation.

Central control, local flavour.

We work with agencies and brands to localise and implement global campaigns in all media channels. Our focus is on speed and quality of execution with direct connection between our international team of localisation producers and local client teams.

Our account teams focus on efficiency with transparency of process and cost, supported by our online reporting portal which gives clients on-demand access to activity, cost, amends, assets, media channel and whatever other data they need.

Work is managed and delivered between regional project management centres and our low-cost off-shore delivery centres in Cape Town and Kiev.

This lean approach works – working independently and with procurement consultants we have consistently seen 30% + cost reductions for our clients, whilst also achieving very high client satisfaction scores around our quality, speed and communications.

GLOBAL ADAPTATION EXPERTS

Localising content for TV, digital, OOH and print is a very big part of what we do. 

We adapt all types of media, for all markets, in all media channels. We deliver campaigns for some of the world’s most iconic brands and biggest agencies into over 120 countries.

We support clients from end-to-end to pre-production adapt planning, through in-market legal clearance, transcreation of scripts (or copywriting new scripts in local language), producing the adapted content and managing media schedules / trafficking content to media owners.

LEAN, TRANSPARENT & HIGH QUALITY

What we think sets us apart is our super lean, transparent and client focused approach and young international team of producers – most of whom have joined us from within the markets they go on to work for. 

We do not operate big account teams and we ensure that  local brand managers work directly into our producers and project managers, wherever possible – we find the people briefing the work talking to those delivering it gets the best results.

Our reporting portal allows central and local marketers to have 24/7 sight of spend, activity, lead times, usage rights  and all the other metrics that matter when adapting and implementing campaigns globally.

GLOBAL CONTROL, LOCAL FLAVOUR

Leveraging the savings and control that centralised and offshore production operations create is important to many international brands. Equally important to us (and local marketers) is the market specific nuance and flavour needed to make master copy really resonate in a given market. We have set ourselves up to ensure we combine these two important factors.

Regional Project Management Offices (PMOs)
We place producers near to clients because for time zone and cultural reasons this makes sense. We have PMOs in London, Paris, Majorca, Kiev, Cape Town, Sydney, New York LA & Mexico City and we’re opening more as we grow.  These teams work with markets in their region to understand the legal and cultural requirements of a campaign, discussing the local marketers needs feeding back before the lead agency going into pre-production.

Local Writers, Studios & Talent
Good local results are created by working locally. So, cultural feedback, copywriting and voice over recording is done in market via our associate network of 300+ studios, 2000+ writers and goodness knows how many VO  artists. These teams are always local and always up-to-date with current vocabulary, trends etc. 

Off-shore Production Centres
Much of our adaptation work – editing, visual effects, retouching, art-working and digital development then gets done via our low-cost (but high quality) production centres in Kiev & Cape Town. 

Project Management & Digital Asset Management (DAM)
Our  technology  platforms  enable  this  truly  global workflow, transforming the speed, cost and governance of global campaign adaptation for our clients. 

Automation
Sometimes it makes sense for clients to do their own adapts, or for clever computers to do it for them. We have  selected  several automation tools for clients to use. We make the creative templates and they adjust key elements to localise or create offers.

Let us know if you would like to find out more, or get us to cost on a campaign.

CONTACT US

FOR FURTHER INFORMATION

To talk to us about any of our services or products, please get in touch with your local office, or use the general enquiry form to the right.

BUSINESS ENQUIRIES

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