GLOBAL CONTROL, LOCAL FLAVOUR
Leveraging the savings and control that centralised and offshore production operations create is important to many international brands. Equally important to us (and local marketers) is the market specific nuance and flavour needed to make master copy really resonate in a given market. We have set ourselves up to ensure we combine these two important factors.
Regional Project Management Offices (PMOs)
We place producers near to clients because for time zone and cultural reasons this makes sense. We have PMOs in London, Paris, Majorca, Kiev, Cape Town, Sydney, New York LA & Mexico City and we’re opening more as we grow. These teams work with markets in their region to understand the legal and cultural requirements of a campaign, discussing the local marketers needs feeding back before the lead agency going into pre-production.
Local Writers, Studios & Talent
Good local results are created by working locally. So, cultural feedback, copywriting and voice over recording is done in market via our associate network of 300+ studios, 2000+ writers and goodness knows how many VO artists. These teams are always local and always up-to-date with current vocabulary, trends etc.
Off-shore Production Centres
Much of our adaptation work – editing, visual effects, retouching, art-working and digital development then gets done via our low-cost (but high quality) production centres in Kiev & Cape Town.
Project Management & Digital Asset Management (DAM)
Our technology platforms enable this truly global workflow, transforming the speed, cost and governance of global campaign adaptation for our clients.
Sometimes it makes sense for clients to do their own adapts, or for clever computers to do it for them. We have selected several automation tools for clients to use. We make the creative templates and they adjust key elements to localise or create offers.
Let us know if you would like to find out more, or get us to cost on a campaign.